SWACUHO Strategic Plan 2026 - 2029

During the 2025-2026 term, the SWACUHO Executive Board reviewed and updated the strategic plan. The 2026-2027 Executive Board approved the updated current plan in April 2026.

At the start of each Board term, the Executive Board will review and annually update the listed goals and outcomes for the year.

The next comprehensive review of the strategic plan should occur and be approved for implementation at the start of the 2029-2030 term.

Purpose Statement

SWACUHO serves the regional membership by creating educational and developmental opportunities, facilitating meaningful connections, and establishing pathways for engagement and leadership.

Vision Statement

To create a community where engagement and developmental opportunities support the professional growth of SWACUHO stakeholders, in support of residential student success.

Strategic Focus Areas

To advance SWACUHO’s purpose, the association will focus its efforts on three strategic priorities: Development, Connection, and Pathways. These areas will guide the work of the association and inform programming, partnerships, and member engagement.

Development

Providing opportunities and resources that support the continued learning, professional growth, and success of members

Goals/Outcomes

• Create and host virtual on-demand content available to members (e.g., YouTube programs, Blog Posts, Presentation Slides)
• Expand SWACUHO-U to reach a larger audience, developing young professionals as participants and seasoned professionals as mentors.
• Align programmatic offerings with relevant professional association competencies and standards across various functional areas. 
• Focus programmatic offerings on actionable takeaways and skill development.

Connection

• Provide consistent virtual round tables throughout the year (i.e., positional and geographic).
• Review programmatic offerings for alignment and connection across position levels.
• Expand Drive-In events to include more geographic regions.
• Grow listserv usage and participation.
• Facilitate recognition of member professional contributions (i.e., speaking events, publications, and other contributions).

Pathways

Goals/Outcomes

• Develop a streamlined process to access scholarship opportunities for event participation.
• Increase initiatives and opportunities to prepare members for professional advancement and leadership growth.

• Articulate, emphasize, and market existing pathways for development and leadership within the association.